By Eris Lowdermilk
The activewear brand Lululemon has received backlash for their recent ‘Resist Capitalism’ event. The affair took place online via Instagram, where the main focus was on a workshop about decoding gender. Brand Ambassador Rebby Kern shared a post promoting the event from their personal Instagram page.
The event was planned to take place on Sept 17 at 5:30 EST. It was labeled as "a workshop to unveil historical erasure & resist capitalism." When the event was posted on the Lululemon Instagram page, the feedback included criticism.
Many found an issue with the term ‘resist capitalism’ from a company that has acquired over a billion dollars. People reacted with attention to their prices, where leggings range from $90-140.
Since then, Lululemon has taken down the post.
Keith, Elizabeth. (2020 September 12). Lululemon is getting called out ‘Resist Capitalism’ Workshop on Instagram. Narcity. https://www.narcity.com/news/ca/bc/vancouver/lululemon-resist-capitalism-post-is-getting-hate-for-being-hypocritical
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